Many marketing myths can lead businesses astray. Today’s post is a collaborative piece. Aimee Savran and I will debunk 3 common marketing myths and share our perspectives on what is the truth. Aimee and I worked together on the Prisma Cloud marketing team at Palo Alto Networks from 2021-2022. We have kept in touch and […]
I’ve been having a lot of fun experimenting with AI lately. This week, I downloaded the FaceOff AI photo generator app. I downloaded the app to my iPhone and opted for the payment option of $7.99 for a week. They also have the option to purchase for a year. Note: I am not affiliated with […]
Sam Altman, founder of OpenAI, recently said that AI will replace “95% of what marketers use agencies, strategists, and creative professionals for today.” I’m not holding my breath, but I do believe that marketers will need to learn how to effectively use AI in order to remain competitive. This past year I have been making […]
What is Retargeting? Retargeting is a powerful tactic for reaching users who have already engaged with your brand to continue their customer journey. This blog post dives into the power of retargeting in paid media and different types of retargeting options to consider. Why is Retargeting Valuable? People who have already engaged with your brand […]
Looking to take your LinkedIn company page to the next level? Boosting your organic content with LinkedIn ads is an easy way to reach new audiences by amplifying your top-performing posts. What is an organic social post? An organic social post is any social media post without a paid promotion. Organic social posts are displayed on […]
I posted a poll on Twitter asking what type of content my followers are most likely to consume on Instagram Live. One answer that I didn’t anticipate was “None. It’s never captioned.” Whether you’re producing a video, posting an article or blog on your website, or uploading a photo to social media, it is important […]
While it may be a challenging time to find a job, it is a great time to pick up some new skills to add to your resume. It is up to you to take ownership of your professional development. Over the next several weeks, I’ll be sharing tips to help you to build your own […]
I’ve been working remotely for 6 years now. In that time, I have learned a lot about how to maintain motivation throughout the day in order to get my work done and leave space for the things I love to do outside of work. Whether or not you can actually form a new habit in […]
I am an extremely goal-oriented person. Part of this is due to how success is celebrated in our culture, where productivity and “busyness” are virtues. Part of it is just how I’m wired. For those of you familiar with the Enneagram test, I’m a type 3 (known as the achiever). I’ve never been great at […]
Fact: Working remotely is on the rise. With today’s technologies, there are many types of work that can be executed successfully outside of a specific place. There are many benefits to remote work for both employees and employers, including increased productivity and flexibility, as well as the ability to hire top talent regardless of geographic […]